Rhetorical Strategies Part I

ethos- author's credibility
examples 
The author, Johannes Himmelreich is a philosopher who works with engineers in "Stanford's Center for Automotive Research."

Diana Divecha- credible because she has a Ph.D in psychology & she's an assistant clinical professor at Yale

pathos- passion of the speaker
examples
Diana Divecha-

logos- logic; logical appeal

kairos- appropriate tone & structure come at the right time